Environment Protection: protect, adapt and fulfill the utmost use of the environment; and enhance the sound behavior to aesthetically appreciate the environment components.  

Social Responsibility: deal positively with the needs of the society and focus on the most urgent ones; and act responsibly with the emergent and recent requirements.  

Innovation and Creativity: Follow developmental and advancing policies in the environmental, technical, administrative and financial domains.

Gender Equality: inculcate equality among all staff members of both sexes, in addition to beneficiaries.

Group Work and Sharing: incarnate group work spirit at the association’s level, as well as the various partner institutions’. 

Credibility, Transparency and Accountability: achieve clarity and commitment to professional, clear and declared programs and plans, constant follow up according to professional and practical mechanisms, and ongoing check for targets achievement.